Let’s Talk About Race: How Racially Explicit Messaging Can Advance Equity
“In this report, we explored whether talking about race directly could effectively move people to support progressive fiscal policies. We tested messages that re-frame people of color as contributing, hardworking Americans —“makers” instead of “takers”—with the goal of moving people toward supporting more progressive fiscal policies.
The results from our testing show that race explicit messages move people toward progressive fiscal policies and that people like and agree with messages that have a multiracial cast.. This shows us that we can talk about race more explicitly than ever before. Not only does this finding support on-the-ground efforts to highlight the experiences of people of color, but it also can be used to inform communications strategies for a range of issues, from housing to education to health care and beyond.”