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Shifting the Conversation

Overview Read our latest Quarterly Newsletter!

Shifting the Conversation

    ​Transforming Our Culture

    We have seen many tragedies that have increased awareness of domestic violence and influenced public discourse—but what is less known is the sheer prevalence of this public health crisis: According to the U.S. Centers for Disease Control and Prevention, an estimated 3.3 million Californians experience domestic violence every year. The most important way to honor survivors is by preventing violence from occurring in the first place. The Partnership’s Communications Team works to provide education and opportunities to mobilize to transform root causes of racial and gender violence, and embrace healing through cultural responsiveness. 

    Passing the Mic to Influence Social Change

    The Partnership’s communications style is rooted in equity. In our social and traditional media efforts, we amplify the voices of survivors, advocates, preventionists, and youth with lived experience challenging the systemic patriarchal oppression causing domestic violence and teen dating violence. There is no one-size-fits-all approach to this work, but we create access to a tapestry of solutions through story sharing–and reflect these themes throughout the tools, messages and campaigns we send to our network. This shifts legislators’ and other community leaders’ understanding of domestic violence, and we provide opportunities for them to become champions whose leadership will promote social change and healthy relationships throughout the state. View some of our ongoing campaigns below:

    Youth in the Lead CampaignCentering Survivors: Growing the Seeds of Healing and Justice

    Become a Messenger

    You can add your voice to a chorus of institutions, organizations and individuals who believe in the prevention — and eventual end — of domestic violence. Sharing your vision of racial and gender justice within your own communities is crucial to changing the tide. Follow us on Facebook, Twitter and Instagram, share our posts, and become a champion for healthy relationships and communities.

    For full access to media advocacy resources, in addition to one-on-one media assistance and tools for responding to up-to-the-minute topics, join the Partnership as a member.

    Our Work toward Racial Justice – Holding Ourselves Accountable: View our infographic with each Partnership team’s contributions.