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Shifting the Conversation

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Shifting the Conversation


    ​Transforming Our Culture

    Though our culture contains many high-profile incidents that have increased awareness of and influenced public discourse about domestic violence, it still remains a significant problem in California. Public awareness is the first step, but must be followed with persistent action which addresses the needs of the estimated 8,300,000 Californians who will experience physical violence, rape and/or stalking by an intimate partner in their lifetimes (National Intimate Partner and Sexual Violence Survey, 2010). Since domestic violence has a tremendous impact on our state, addressing root causes that are prevalent throughout our culture is an important means to creating social change.

    Media Advocacy

    To shift our culture and social norms about domestic violence, we deliberately employ communication strategies which promote safe, healthy and respectful relationships. The Partnership engages those in traditional and social media outlets as messengers who influence our culture through our analysis of news coverage and ongoing media advocacy to ensure accurate and responsible reporting on these issues.

    Influencing Social Change

    As the leader of California’s domestic violence movement, the Partnership equips advocates, Member organizations and allies with tools, messages and campaigns to promote effective solutions. Speaking with a united voice, we shift law-makers’ and other community leaders’ understanding of domestic violence, and motivate them to become champions whose leadership will promote social change and healthy relationships throughout the state.

    Become a Messenger

    You can add your voice to a chorus of institutions, organizations and individuals who believe in the prevention — and eventual end — of domestic violence. Sharing your vision of healthy, respectful relationships within your own communities is crucial to changing the tide. Follow us on Facebook, Twitter and Instagram, share our posts, and become a champion for healthy relationships.

    For full access to media advocacy resources, in addition to one-on-one media assistance and tools for responding to up-to-the-minute topics, join the Partnership as a member.

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